T-Pain x NerdWallet
brand activation // social video campaign
NerdWallet saw financial misinformation spreading across FinTok and IG and wanted to take quick action to combat this consumer tension. What better way to “tune out the mis-information” than with the king of auto-tune, six-time Grammy award winner T-Pain.
The creative team: me (Lead Creative Producer), Copywriter Morgan Eidson, Art Director Jay Borrelli, Creative Director (Design) Chloe Dalby, Creative Director (Copy) Justin Sanders and…
…T-Pain.
Tiktok failed to load.Enable 3rd party cookies or use another browser
We identified the worst offenders of financial mis-information on TikTok and made 4 videos calling them out. Both NerdWallet and T-Pain posted them.
We kept production very lo-fi so as to feel native to the platforms.
Tiktok failed to load.Enable 3rd party cookies or use another browser
Tiktok failed to load.Enable 3rd party cookies or use another browser
One thing I liked most was how Morgan’s lyrics kept a playful and optimistic tone to calling out the mis-information (in keeping with NerdWallet’s brand voice) — as opposed to spreading more negativity by trolling.
Tiktok failed to load.Enable 3rd party cookies or use another browser
The project earned NerdWallet 4.2 million views, 125,000 impressions but more important: T-Pain called out some of the worst offenders of financial mis-information.
Tiktok failed to load.Enable 3rd party cookies or use another browser
Some experiential advice for your colleague morgan whose poetry is quite moving. If you want to "doggedly outrun carpal tunnel" get a tool for trimming clay and work on your fascia adherens.... it works https://www.carpalrx.com/post/myofascial-release-for-carpal-tunnel#:~:text=The%20practitioner%20works%20the%20fascia,like%20nerves%20and%20blood%20vessels.